Friday, February 8, 2013
Grocery Stores, Advertising & Food Journalism
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I am now studying the history of grocery stores. These stores provided much of the advertising for women’s pages in newspapers.
Here is an interesting story about the history of grocery stores. The reporter wrote:
“Women in particular were freed from the chore of shopping at several locations. ‘Supermarkets played a large role in liberating the woman,’ said Louis Bucklin, professor emeritus of business administration at UC Berkeley's Haas School of Business. ‘They reduced the amount of time they had to spend on shopping, with fewer trips to the store.’”
I am looking to track the impact of food advertising and the content of the food sections. By the 1950s, there was a clear separation between advertising and editorial at most major metro dailies.